大电影票房创新高！吸新粉、娱乐化，F1有了更多“买单人”

Core Insights - F1 is experiencing a resurgence in popularity, particularly in the Chinese market, where the film "F1: Drive to Survive" has extended its release until August 26, becoming the highest-grossing Apple original film to date [1] - The F1 brand is successfully transitioning into the entertainment industry, attracting new audiences and partners through various media platforms, including Netflix [1][2] - The growth of F1's fanbase is notable, especially in the U.S. and China, with a significant increase in younger and more diverse viewers [3][4] Group 1: F1's Popularity and Market Expansion - The film "F1: Drive to Survive" has become a major success, drawing audiences into theaters and increasing interest in F1 events [1] - F1's collaboration with Netflix has broadened its appeal, with over 50 million viewers in North America discovering F1 through the documentary series [2] - The number of F1 fans in the U.S. has grown to 52 million, a 10% increase from the previous season, with half of these fans having joined in the last five years [3] Group 2: Financial and Strategic Developments - F1's global fanbase exceeds 800 million, with a projected 1.6 billion cumulative TV viewers by 2024 and nearly 500 million streaming viewers [3][4] - General Motors' Cadillac brand will join F1 as the 11th team in the 2026 season, marking a significant expansion into the U.S. market [4] - A strategic partnership with LVMH is set to begin in 2025, potentially involving annual sponsorship amounts of $150 million, indicating a strong financial commitment to F1 [6] Group 3: Revenue and Sponsorship Growth - F1's revenue is primarily derived from event promotion, media rights, and sponsorships, with sponsorships expected to exceed $2.9 billion by 2025, reflecting a 10% year-over-year growth [7] - The sponsorship deal with LVMH is seen as a significant financial move, potentially overshadowing previous sponsors like Rolex, which contributed approximately $50 million annually [6][7]