Core Insights - The article highlights the transformation of Suifenhe, a border city in Heilongjiang Province, from traditional barter trade to modern e-commerce and live-streaming sales, marking a significant evolution in cross-border trade practices [1][3]. Group 1: Historical Context - Suifenhe, established as a city in 2025, is one of China's earliest border ports, witnessing major changes in border trade since the 1980s [1]. - The city transitioned from barter trade, known as "欠欠" (qiàn qiàn), to diverse trade methods, including e-commerce and live-streaming sales [1][3]. Group 2: Economic Development - Suifenhe has become a hub for Russian goods, with 1,340 physical stores and over 7,000 e-commerce businesses operating online, achieving an online sales figure of over 1.5 billion yuan in 2024 [3][5]. - The establishment of the China (Heilongjiang) Free Trade Pilot Zone in 2019 and the Cross-Border E-Commerce Comprehensive Pilot Zone in 2020 has facilitated this growth [3]. Group 3: Trade Statistics - In the first half of 2025, the cross-border e-commerce "9610" model in Heihe saw a remarkable increase, with 29.6 million export packages, a year-on-year growth of 4,824.3%, and a total weight of 4,302 tons, up 482% [5]. - The export value reached 2.38 billion yuan, reflecting a year-on-year increase of 1,552.8% [5]. Group 4: Consumer Behavior - Consumers are increasingly valuing experiential shopping, with a blend of online and offline interactions becoming the norm, as demonstrated by local entrepreneurs who leverage language skills and technology [5][7]. - The resilience and adaptability of border residents are emphasized as they navigate the evolving landscape of cross-border commerce [7].
从码头扛货到直播带货 黑龙江边民书写跨境贸易新传奇
Huan Qiu Wang Zi Xun·2025-07-19 05:50