“史上最卷”动画暑期档，有些可惜

Group 1 - This summer marks the richest supply of animated films in the past five years, with 21 animated films released, compared to 12, 14, 12, and 17 in the previous four years [1] - The highest-grossing animated film so far is "Detective Conan: The Lonely Castle," with a box office of 353 million, while the highest-grossing domestic animation is "Time's Son" at 188 million [1] - The overall box office for the summer season has decreased by 14.56% compared to last year, prompting many films to adjust their release dates to boost performance [5] Group 2 - Original domestic animations have become a popular investment, with 7 out of 17 animated films this summer being purely original stories, heavily relying on traditional cultural themes [6][16] - The "New Culture" series by Pursuit Animation, which includes "Liao Zhai: Lan Ruo Temple," aims to present classic Chinese stories to a new generation [11][14] - The success of traditional cultural stories in attracting audiences is evident, as "Liao Zhai: Lan Ruo Temple" consistently breaks 10 million in daily box office, while "Time's Son" struggles to reach similar figures [16] Group 3 - The summer season has seen a significant presence of both domestic and international children's IPs, with "Pleasant Goat and Big Big Wolf" releasing its 10th film, achieving a box office of 91.23 million [19][21] - Classic international children's IPs like "The Smurfs" and "Pirates: The Last Adventure" are also making a comeback, although their reception in the domestic market varies [22][23] - The goal for children's IPs is to evolve into family-friendly content, which requires consistent content output and user habit cultivation [23] Group 4 - The ongoing popularity of the "二次元" (two-dimensional) culture is reflected in the growing user base, with nearly 500 million users and a market size exceeding 100 billion [24] - "Detective Conan: The Lonely Castle" is the highest-grossing animated film this summer, with a box office likely to stop at 400 million, while other films struggle to reach significant figures [31] - The film industry is exploring more business opportunities beyond box office revenue, with companies integrating IP content, merchandise, and interactive experiences [34][36]