独家对话西贝创始人贾国龙：请外卖平台把定价权还给商家

Core Viewpoint - The ongoing fierce competition among major food delivery platforms is significantly disrupting the restaurant industry, leading to a loss of pricing power for merchants and creating a challenging environment for survival [2][3][4]. Group 1: Impact of Food Delivery War - The food delivery war has led to an unprecedented influx of low-priced orders, with one restaurant receiving nearly 11,000 low-priced orders unexpectedly [3][8]. - Major restaurant chains, including Xibei, are feeling the pressure as they are forced to participate in low-price promotions, which undermines their business model [3][4][9]. - The competition has resulted in a significant increase in delivery orders, with Xibei's external sales reaching over 2 billion yuan, but the profitability of these orders is questionable [6][21]. Group 2: Merchant Challenges - Restaurant operators express deep concerns about their lack of bargaining power against delivery platforms, stating that they feel weak and passive in negotiations [3][9][10]. - The current environment is described as a "crazy" and "self-destructive" state, where the pricing structure is severely compromised, leading to a vicious cycle of losses for many restaurants [20][27][36]. - The industry is witnessing a high rate of closures, with estimates suggesting that over 100,000 restaurants close each year, indicating a significant oversupply in the market [37]. Group 3: Strategic Responses - In response to the challenges, Xibei has decided to remove loss-making items from its delivery menu and focus on maintaining profitability [4][38]. - The company emphasizes the importance of internal management and employee welfare to ensure long-term sustainability and customer satisfaction [38]. - There is a call for regulatory changes to restore pricing power to merchants and create a healthier competitive environment [16][31].