Nevis Brands inks distribution deal targeting Midwest US - ICYMI

Core Viewpoint - Nevis Brands has signed a significant distribution agreement with ZT Distribution, allowing the company to expand its market presence by placing its hemp-derived THC beverages in nearly one thousand grocery and convenience stores across several Midwestern states [1][2][4]. Company Developments - The partnership with ZT Distribution marks a pivotal shift for Nevis Brands, transitioning from primarily operating in the dispensary market to mainstream retail environments, similar to where soft drinks and groceries are sold [4]. - The company is producing a ten-milligram version of its Happy Apple beverage, which is expected to be available in the market by mid-August [6]. Market Dynamics - The demand for hemp-derived THC beverages is increasing due to the mass acceptance and destigmatization of cannabis in the U.S., particularly in states like Wisconsin, Minnesota, and Illinois [5]. - The distribution of these products in grocery and convenience stores aligns with the trend of treating low-dose cannabis beverages similarly to beer, enhancing accessibility for consumers [5][6]. Financial Performance - Nevis Brands reported modest quarter-over-quarter revenue growth in its second quarter, although currency translation issues impacted overall financial results [7]. - The company is focused on cost management and driving EBITDA growth, aiming to improve its financial model by controlling production and wholesale pricing rather than relying solely on royalties [6][8][9].