今年上半年展览面积、参展参观人次均创历史新高

Core Insights - Guangzhou's exhibition industry is experiencing significant growth, with the city ranking second nationally in exhibition scale and hosting a record number of events and attendees in the first half of the year [2][3]. Group 1: Exhibition Scale and Attendance - In the first half of 2023, Guangzhou hosted 155 trade exhibitions covering an area of 6.3 million square meters, attracting a total of 7.52 million attendees, all of which are historical highs [2]. - Major events like the Firefly Animation and Game Carnival saw overwhelming demand, with 1.5 million people attempting to purchase tickets online [3]. Group 2: Industry Dynamics and Growth - The exhibition sector in Guangzhou is characterized by a dual-driven model of scale and specialization, with 26 exhibitions exceeding 50,000 square meters, accounting for 75% of the total exhibition area [3]. - The city has established a benchmark exhibition matrix, including flagship events like the Canton Fair and specialized exhibitions in various sectors, which serve as the core engine for the development of the exhibition industry [3]. Group 3: Innovation and Quality Enhancement - Guangzhou's exhibition industry is focusing on innovation to enhance quality, with initiatives in scene-based innovation, service model innovation, and exhibition area design [4]. - The Guangzhou Home Expo showcased innovative layout designs that improved visitor experience and engagement, while the Lighting Exhibition created immersive environments to facilitate industry discussions [4][5]. Group 4: Integration and Ecosystem Development - The city is promoting a "one industry, one exhibition" brand system to deepen the integration of the exhibition industry with upstream and downstream sectors [6]. - Events like the International Logistics Equipment and Technology Exhibition have successfully integrated robotics, attracting over 600 leading companies and increasing audience numbers by 142% [6]. Group 5: Future Development Strategies - The Guangzhou Municipal Bureau of Commerce plans to enhance the exhibition industry's quality through brand recognition and measures to support development, aiming for deeper integration between exhibitions and industries [7].