经济日报：当歌声成为GDP

Core Insights - The concert market is experiencing significant growth, with a projected ticket revenue of over 26 billion yuan in 2024, representing a year-on-year increase of 78.1% [1] - The demographic of concert-goers is expanding, with nearly half of the audience for certain concerts being over 40 years old, indicating a broader appeal across age groups [1] - Concerts are driving substantial economic activity beyond ticket sales, with a reported multiplier effect of 1:4.8, meaning every 1 yuan spent on tickets generates an additional 4.8 yuan in surrounding consumption [2] Industry Impact - Concerts are reshaping urban brand images, with cities implementing various initiatives to attract and retain concert-goers, such as offering discounts and local attractions [3] - The integration of cultural experiences with commercial activities is creating new consumption scenarios, enhancing the vitality of cities and providing more development opportunities [2][3] - The trend of traveling to different cities for concerts is on the rise, with 64.2% of attendees participating in cross-city events, leading to an estimated 200 billion yuan in direct spending on food, accommodation, and transportation [2]