SUNING.COM(SZ:002024) Zhong Jin Zai Xian·2025-07-20 08:05Core Insights - The demand for air conditioners in county and town markets has surged due to unprecedented high temperatures across the country, with sales increasing significantly compared to previous years [1][3] Group 1: Market Demand - Air conditioner sales in county markets saw an overall increase of 65% from June 15 to July 15, with certain regions experiencing remarkable growth: Harbin at 800%, Guiyang at 490%, Chongqing at 350%, and Taiyuan at 200% [1] - The shift in demand from non-essential to essential reflects the low penetration of air conditioning in these areas compared to urban markets [1] Group 2: Supply Chain and Logistics - To meet the rising demand, the company has collaborated with leading brands like Midea, Haier, and Gree to offer a selection of high-quality products tailored to the needs of county residents [3] - The company has implemented a strategy of resource allocation and inventory management, ensuring sufficient stock in high-temperature regions, with Chongqing experiencing a sales increase of over 450% from July 14 to July 17 [3] Group 3: Customer Service and Installation - The company has committed to a "48-hour rapid delivery and installation" service, with local store owners actively participating in the delivery and installation process [3][7] - Special attention is given to elderly residents, providing comprehensive support from product selection to installation and usage guidance, ensuring they can use air conditioning safely and comfortably [5] Group 4: Commitment to Service - The company emphasizes its responsibility to bridge the service gap in county markets, pledging to enhance resource investment to ensure efficient delivery and installation services [7]