Core Insights - Letsvan launched a new IP called SIINONO at MINISO LAND in Shanghai, attracting significant attention from toy enthusiasts [2] - SIINONO is the first original IP released after the acquisition of Letsvan by Quantum Song, indicating a strategic move to enhance brand visibility and market presence [2][3] - The design of SIINONO emphasizes individuality and authenticity, differentiating it from other popular IPs in the market [2] Company Overview - Letsvan has developed 15 unique original IPs, including SIINONO and previous hits like WAKUKU, establishing a strong fan base among players [3] - The acquisition of Letsvan by Quantum Song in March 2023 marked the largest merger in the domestic toy market this year, allowing for enhanced resource allocation and strategic growth [3] Market Strategy - Quantum Song is leveraging a multi-channel strategy to deepen its presence in the toy market and expand consumer engagement [3] - The successful launch of SIINONO, following the popularity of WAKUKU, demonstrates the effectiveness of Quantum Song's market strategy and the explosive potential of its IPs [3]
量子之歌并购Letsvan后 全新潮玩IP SIINONO上海首发
Xin Hua Cai Jing·2025-07-20 08:21