Core Viewpoint - The collaboration between Yingde Black Tea brand Yingjiu Manor and Huanghelou has resulted in the launch of a new product, Yinghong No. 9 Chinese Craft Tea Beer, which has received a strong market response with nearly one million pre-orders since its launch in June 2023 [4][5]. Group 1: Product Performance - The Yinghong No. 9 Chinese Craft Tea Beer has achieved nearly one million pre-orders nationwide, with around 200,000 orders from four cities in Guangdong Province, including Guangzhou, Dongguan, Shenzhen, and Foshan, making it a regional consumption hotspot [4][5]. - The product is crafted using high-quality malt and Yinghong No. 9 tea, employing a traditional fermentation process that enhances the interaction between tea polyphenols and malt, resulting in a unique flavor profile described as "fresh, sweet, fragrant, and smooth" [7][8]. Group 2: Market Strategy - This is not the first time Yingde Black Tea has ventured into cross-industry collaborations; the brand has been leveraging platforms like the Yingde Black Tea National Modern Agricultural Industrial Park to innovate and expand its product offerings [12][13]. - The company has developed over 30 refined processed products, including lychee black tea, golden flower black tea, and functional tea products, while also exploring new-style tea beverage markets to enhance the Yingde black tea industry chain [14][15][18].
英红九号茶啤预订近百万件,成夏日消费跨界爆款
Nan Fang Nong Cun Bao·2025-07-20 13:07