元隆雅图C端战略再落子 “大IP文创”战略迈入新阶段

Group 1 - Yuanlong Yatu officially established a wholly-owned subsidiary, Yuanlong Yuanchuang, and launched a retail sub-brand, marking a new phase in its "Big IP Cultural and Creative" strategy [2][3] - The first pop-up store, featuring the classic IP animated film "How to Train Your Dragon," opened on July 19 and will operate until September 15, showcasing a range of related products [2] - The pop-up store introduced several internationally recognized IP co-branded products, including Jurassic World and Minions, which have gained popularity among Generation Z consumers [2] Group 2 - The first offline experiential store will debut in August at the Dajixiang commercial area, integrating cultural, immersive consumption, and social spaces [3] - Yuanlong Yuanchuang's establishment and the opening of its first store signify Yuanlong Yatu's transition from B2B to B2C markets, initiating a new chapter in IP cultural retail [3] - The company plans to develop a strategic layout combining gift products, new media marketing, and big IP culture, leveraging Web3 and AI technologies to connect with consumers [3]