分红险转型并非简单回归

Core Viewpoint - The domestic life insurance industry is recognizing the necessity of developing participating insurance products as a response to declining interest rates and as a proactive change [1][2]. Group 1: Industry Transformation - The new "National Ten Articles" released in September 2024 emphasizes the promotion of product transformation and upgrading, supporting the development of floating income insurance [1]. - Participating insurance was previously dominant, accounting for over 70% of the domestic life insurance market before the market-oriented rate reform in 2013 [1]. - The return of participating insurance to the mainstream is not merely a regression but a necessary evolution of the life insurance industry in response to changing cycles [1]. Group 2: Market Conditions - Current conditions for promoting participating insurance are more favorable compared to a decade ago, with increased customer acceptance driven by demand for protection and wealth management [2]. - The sales force is becoming more professional, with tiered sales strategies allowing better communication of the product's guaranteed lower returns and flexible upper returns [2]. - Life insurance companies are placing greater emphasis on asset-liability management, involving investment teams in product development and sales processes, which facilitates promotion and investment of participating insurance funds [2]. Group 3: Customer-Centric Approach - Modern insurance companies are focusing on a customer-centric model, contrasting with the past emphasis on product yield alone, highlighting the importance of comprehensive service capabilities [2]. - The foundation of participating insurance remains long-term life insurance, aimed at addressing customer needs for retirement and wealth management [2]. - During the transformation, insurance companies are not solely focused on premium income but also on enhancing their teams and overall service capabilities to better meet customer demands [2].