高州倡议统一使用“高州龙眼”公版包装箱

Core Viewpoint - The initiative aims to promote the unified use of "Gaozhou Longan" public packaging boxes to enhance brand image and market competitiveness [2][3][14]. Group 1: Initiative Details - The Gaozhou Municipal Rural Work Leading Group Office and the Longan Association jointly issued the initiative on July 20, 2025 [2]. - The initiative allows local registered entities, cooperatives, or individuals with certified products to use the official "Gaozhou Longan" packaging for free [3][5]. - Users must commit to quality inspections and cannot modify the packaging design without authorization [6][8]. Group 2: Compliance and Enforcement - The authorities will conduct dynamic inspections to address violations such as unauthorized use and false advertising [7][8]. - Serious offenders may face legal consequences, including the revocation of authorization [7][8]. Group 3: Promotion and Marketing - The initiative encourages various marketing activities to promote the "Gaozhou Longan" brand, especially during the harvest season [22][23]. - Local entities must apply for authorization to use the "Gaozhou Longan" trademark and geographical indication symbols [25][26]. - The initiative calls for collective efforts to maintain the brand image and promote high-quality development of the Gaozhou Longan industry [29][30].