雷克萨斯的稳健增长：长期主义策略应对市场挑战

Core Viewpoint - The Chinese automotive market showed strong performance in the first half of the year, with multiple economic indicators achieving double-digit growth year-on-year. However, the industry faces challenges such as intense competition and price wars, particularly in the luxury car segment, necessitating a return to long-term value-driven strategies [3]. Group 1: Market Performance - The overall automotive market in China performed well in the first half of the year, with significant year-on-year growth in various economic indicators [3]. - Toyota's sales in China reached 837,739 units in the first half of 2025, maintaining a strong position among mainstream joint venture brands [3]. Group 2: Lexus Performance - Lexus achieved a sales volume of 85,000 units in the luxury car market during the first half of the year, making it one of the few brands to experience positive growth amidst market pressure [5]. - Lexus's focus on diverse consumer needs has been crucial to its market performance [5]. Group 3: Product Strategy - Lexus has developed a product matrix tailored to various usage scenarios, including the ES series for urban commuting, LX and GX series for outdoor exploration, and LM series for business reception [6]. - The brand emphasizes systematic solutions in product development, integrating user needs into design, technology, and service systems [8]. Group 4: Resale Value - Lexus leads Japanese brands with a three-year resale value of 60.51%, with specific models like the ES and LM achieving top rankings in their respective categories [9][14]. - The ES model boasts a three-year resale rate of 63.89%, while the LM model leads the MPV category with a 77.06% resale rate [14][13]. Group 5: Quality and Reliability - Lexus ranked highly in the 2025 U.S. Initial Quality Study (IQS), reflecting its strong performance in product reliability and manufacturing quality [16]. - The brand's commitment to quality and user value is evident in its diverse product line and high resale values [14]. Group 6: Service and Localization - Lexus views after-sales service as a key component of brand competitiveness, offering extensive warranty and maintenance services for various vehicle types [19]. - The brand has implemented a "IN CHINA FOR CHINA" localization strategy, which has been vital for its stable development in the competitive luxury car market [19][21]. - Lexus has invested in local manufacturing and development, including the establishment of a new electric vehicle factory in Shanghai and the launch of a direct used car business [21].