Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-07-21 02:38Core Viewpoint - Great Wall Motors is focusing on high-end new energy vehicles through its WEY brand, emphasizing a long-term development strategy and showcasing its commitment to the high-end market in the annual shareholder meeting [1][6]. Group 1: Strategic Development - The chairman emphasized a "full-scenario, full-power product matrix" strategy, which is reflected in WEY's product line, covering both MPV and SUV segments [3]. - The introduction of the new high-end models, "Gao Shan" and "Lan Shan," has shown initial success in the high-end new energy market, indicating the effectiveness of Great Wall's high-end strategy [3][6]. Group 2: Technological Advancements - WEY serves as a key platform for Great Wall's technological advancements, particularly in intelligent driving and smart cockpit systems, enhancing the user experience [5]. - The company has established a leading position in intelligent driving technology, with the new models featuring advanced systems like L2+ level autonomous driving [5]. Group 3: Global Expansion - Great Wall is pursuing a global strategy, with WEY collaborating with other brands like Haval and Tank to enhance international market presence, supported by an overseas sales network exceeding 1,400 locations [5]. - The upcoming production of the Brazilian factory in 2025 is expected to facilitate WEY's entry into emerging markets for high-end new energy vehicles [5]. Group 4: Supply Chain Optimization - The optimization of the supply chain is crucial for ensuring the quality of WEY products, with a focus on stable supply and excellence in core components [5]. - Collaborative relationships with supply chain partners are established to support the high-end positioning of WEY products, covering essential systems from battery to intelligent driving hardware [5].