Core Viewpoint - China Life Insurance Company is actively promoting inclusive finance and enhancing its role as a leader in the insurance industry through various initiatives and community engagement efforts [2][17]. Group 1: Company Overview and Achievements - China Life Insurance Company, established as the first national state-owned insurance company, has witnessed the historical development of China's insurance industry [5]. - The Shandong branch achieved a total premium of 5.66 billion yuan in 2024, marking a 2.3% year-on-year increase, with a market share of 20.91% [5]. - The company has invested a total of 11.113 billion yuan in key projects in Yantai, supporting urban development [5]. Group 2: Support for the Real Economy - The Yantai branch has tailored insurance solutions for 59 high-tech enterprises, providing 280 million yuan in insurance coverage [6]. - A total of 3.738 billion yuan in policy loans were issued in 2024, with cumulative loans reaching 16.615 billion yuan over five years [6]. - The company has collaborated with local businesses in the wine industry to enhance safety and production standards [6]. Group 3: Rural Revitalization and Poverty Alleviation - Since 2017, the Yantai branch has insured 539,000 individuals under special poverty alleviation insurance, providing coverage of 88.19 billion yuan [7]. - The company has conducted outreach activities in 4,075 villages, providing free health checks to over 13,000 individuals [8]. - The branch has invested 120,000 yuan in targeted poverty alleviation efforts, including educational workshops and product sales support [8]. Group 4: Inclusive Financial Services - The Yantai branch has established a service team of 105 members to enhance financial services in rural areas, covering 66% of towns [9]. - The company has launched various insurance programs, including the "Silver Age Health Project," providing over 3.55 trillion yuan in risk coverage for elderly individuals [11]. - The "Women's Health Insurance Project" has provided 9.149 billion yuan in coverage for 144,600 women in 2024 [14]. Group 5: Technological Innovations in Service Delivery - The Yantai branch has become the first in the national insurance industry to implement blockchain technology for direct payment services [15]. - Since the pilot launch in October 2022, the company has processed 14,000 claims, reducing the average payment time by 20 days [15]. Group 6: Community Engagement and Social Responsibility - The Yantai branch has donated insurance to vulnerable groups, including 1.8 billion yuan in educational insurance for impoverished children [16]. - The company has received multiple awards for its contributions to social responsibility and community service [16]. - The "Media Look at Guoshou" event facilitated communication between the company and various media outlets, showcasing its efforts in inclusive finance [17].
“一个国寿 一生守护”:“媒体看国寿”活动解码普惠金融为民之道