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创始人“转身”不“退场”!武汉国资接棒良品铺子控股权

Core Viewpoint - The introduction of Wuhan Changjiang International Trade Group as a strategic investor and new controlling shareholder of Liangpinpuzi is a proactive choice for the company's long-term development strategy, aiming to achieve breakthroughs in supply chain optimization, channel expansion, and R&D innovation [2][5][11]. Company Summary - Liangpinpuzi has announced the transfer of control to Wuhan Changjiang International Trade Group, which is a large international trade platform approved by the Wuhan government, with a registered capital of 8 billion yuan [5][6]. - The financial performance of Changjiang International Trade Group shows rapid growth, with projected revenues of 38.31 billion yuan, 60.22 billion yuan, and 86.01 billion yuan from 2022 to 2024, and net profits turning from a loss of 263,440 yuan in 2022 to a profit of 5.63 million yuan in 2024 [5][6]. - The transaction involves the transfer of 21% of shares from the current controlling shareholder, Ningbo Hanyi, and 8.99% from the second-largest shareholder, Dayong Limited, totaling approximately 1.494 billion yuan [7][8]. Industry Summary - The entry of state-owned capital into Liangpinpuzi is seen as a potential breakthrough for the snack food industry, which is currently facing homogenization and intense competition [5][13]. - The shift from "product competition" to "supply chain ecological competition" is expected to drive the industry towards a new phase of high-quality development [5][12][13]. - The snack food market in China is projected to grow from 1,081.6 billion yuan in 2019 to 1,344.0 billion yuan in 2024, with a compound annual growth rate of 4.4% [12]. Strategic Implications - The partnership with Changjiang International Trade Group is anticipated to enhance Liangpinpuzi's supply chain capabilities, allowing for a more integrated and efficient operational model [11][12]. - Liangpinpuzi aims to transition from "quality snacks" to "quality food" by leveraging Changjiang's strengths in supply chain services and logistics, which will help reduce operational costs and improve product competitiveness [11][12]. - The strategic shift is expected to stabilize the company's governance structure and ensure the continuity of its management team, with the founders remaining involved in daily operations [9][10].