“云端兴农”绘就乡村振兴新图景——探秘射阳县国家级电子商务进农村综合示范项目

Core Viewpoint - The development of e-commerce and new business models is driving the high-quality growth of rural industries in Sheyang County, Jiangsu Province, enhancing brand influence and increasing farmers' income through innovative marketing strategies and improved logistics systems [1][3][5]. Group 1: E-commerce Development - The "Xiang Sheyang Fresh" public brand has been launched, leveraging e-commerce to promote over 60 agricultural products through online and offline sales [1]. - By the end of 2024, the number of e-commerce enterprises in Sheyang County reached 417, with online retail sales increasing from 1.35 billion yuan in 2021 to 1.96 billion yuan, averaging over 20% annual growth [8]. - The county has established a logistics system that enables 24-hour delivery to villages, reducing logistics costs by 20% [9]. Group 2: Infrastructure and Policy Support - Since being designated a "National E-commerce in Rural Areas Comprehensive Demonstration County" in 2021, Sheyang County has implemented a series of policies to support e-commerce development, including the establishment of a three-tier logistics and public service system [5][6]. - The county has upgraded its e-commerce public service center and built a cross-border e-commerce industrial park to provide diversified services for rural industry upgrades [6]. Group 3: Brand Development and Training - The "Sheyang Rice" brand has entered 28 large supermarkets and over 3,000 chain stores, with a brand value exceeding 35.721 billion yuan and an annual online transaction volume of 3.3 billion yuan [14][15]. - Sheyang County has conducted 73 e-commerce training sessions, covering over 3,200 participants, and has successfully incubated more than 100 local influencers [12]. - The "Xiang Sheyang Fresh" brand value reached 6 billion yuan by the end of 2024, reflecting the successful branding efforts in the region [15]. Group 4: Agricultural Innovation and Livelihood Improvement - The integration of live streaming and cold chain logistics has enabled local fishermen to sell their products nationwide, significantly improving their livelihoods [4][9]. - The county's innovative approaches, such as "fresh e-commerce + cold chain delivery," are reshaping the agricultural landscape and enhancing the income of farmers by over 30% [9].