省级联赛热潮，激活消费新生态

Group 1 - The core viewpoint is that sports events significantly drive consumer spending, as evidenced by Jiangsu Province's retail sales reaching 19,883.9 billion yuan, a year-on-year increase of 5.6%, leading the nation in both scale and net increase [1] - The model of combining sports with cultural tourism is becoming a crucial strategy for various regions to stimulate domestic demand and enhance regional influence [3][4] - The "Su Super" football league serves as a successful example, demonstrating the potential of sports events to convert event traffic into actual sales [5][4] Group 2 - Zhejiang Province has launched the largest grassroots basketball event, "Zhe BA," covering 11 cities and 90 counties, running from July to February next year, aiming to replicate the success of "Su Super" [2][8] - The "Zhe BA" initiative is designed to leverage basketball to stimulate cultural and tourism consumption, with local governments offering various incentives such as free entry to attractions and discounts at local businesses [9][10] - The emergence of regional leagues like "Gan Super" in Jiangxi reflects a broader trend across the country, where local governments are using sports as a medium to enhance regional identity and economic development [11][12]