Nan Fang Du Shi Bao·2025-07-21 07:07Core Viewpoint - The evolution of corporate social responsibility in China is transitioning from a focus on individual charitable acts to a more integrated approach that embeds social value into business models, leading to a new era of "Commercial Goodness 3.0" [1][6][12] Group 1: Evolution of Corporate Philanthropy - The initial phase, "Philanthropy 1.0," is characterized by individual-driven donations, where business owners contribute funds or goods without strategic alignment with their companies [3][9] - The transition to "Philanthropy 2.0" involves integrating social responsibility into corporate strategy, making it a core part of business operations rather than an ancillary activity [4][9] - The current phase, "Philanthropy 3.0," emphasizes collaboration across industries to address complex social issues, requiring businesses to extend their influence beyond their own operations [6][10] Group 2: Practical Examples and Case Studies - A notable case in the logistics sector involved introducing AED devices into a transportation network, which simultaneously addressed employee safety and enhanced operational efficiency [4][5] - The "Hundred Cities Big Screen" project utilized idle advertising resources to promote social causes, demonstrating how businesses can leverage existing assets for social impact without incurring additional costs [5] - Collaborations with major companies, such as a leading e-commerce firm and a hotel giant, illustrate how linking individual corporate efforts can amplify social initiatives across entire industries [7][8] Group 3: Opportunities and Challenges - The Chinese government's push for ESG (Environmental, Social, and Governance) compliance is transforming social responsibility from a voluntary initiative to a mandatory requirement for companies, creating new opportunities for professional philanthropic services [12] - Companies face challenges in engaging with philanthropy, including concerns about the sustainability of commitments, the time required, and the expertise needed to execute effective social initiatives [11][12] - The shift towards "Commercial Goodness" is seen as a strategic advantage for Chinese companies looking to expand internationally, as it helps build trust and cultural integration in foreign markets [8][12]