Core Insights - The article highlights the integration of culture and tourism in Bazhong, emphasizing the development of unique tourism brands and the promotion of local attractions to enhance economic growth [4][6][7] Group 1: Cultural and Tourism Development - The Yangqing Village has seen significant economic benefits from tourism, with a collective income of over 600,000 yuan and over 1 million visitors expected in 2024, generating approximately 8 million yuan in tourism revenue [4] - Bazhong has launched the "Four Caves Fortune City" tourism brand, aiming to attract 400,000 visitors and achieve a tourism revenue of 200 million yuan by the end of 2027 [6] - The city is focusing on the integration of "red tourism" with cultural experiences, having received over 400,000 visitors to the Red Army Martyrs Memorial Museum this year [7] Group 2: Diversification of Tourism Offerings - The immersive night performance "New Dream of Guangwu Mountain" has been upgraded to enhance visitor engagement, contributing to the growth of the night economy, which saw 12 million nighttime consumers and 4 billion yuan in spending in the first half of 2025 [9][10] - Bazhong is developing various tourism experiences, including sports and wellness tourism, leveraging its 37 national and provincial forest health bases [10] Group 3: Service Optimization - The "159米仓民宿" project aims to upgrade accommodation facilities, planning to renovate or build at least 900 new guesthouses across multiple locations [11] - Infrastructure improvements include the addition of charging stations along major tourist routes, enhancing the travel experience for visitors [11] - A new complaint handling mechanism has been introduced to improve customer service and satisfaction, allowing for quick resolution of disputes [12]
文旅深度融合，巴中怎么“融”？ 品牌 业态 服务 三管齐下
Si Chuan Ri Bao·2025-07-21 08:16