Group 1 - The core idea of the articles highlights the successful integration of sports events with rural development in Nanjian County, Sichuan Province, through the unique "Yang" BA basketball events, which have invigorated local economic and social development [1] Group 2 - The "Yang" BA basketball event leverages the unique local IP of Nanjian Yellow Sheep and combines it with scenic spots like Guangwu Mountain and the beautiful Yuhu Lake, attracting over 70 teams and 900 participants, with online and offline viewership exceeding 20 million [2] - The deep cultural heritage of Nanjian County enriches the "Yang" BA events, featuring performances of traditional cultural works and a dedicated theme song, enhancing the connection between sports and cultural development [3] Group 3 - The success of the "Yang" BA events has stimulated local industry growth, integrating tourism and ecological resources, leading to a reported revenue of over 130 million yuan, with significant increases in the restaurant and accommodation sectors by 230% and 150% respectively [4]
南江“羊”BA：以特色赛事激活 全民健身与产业发展新动能
Zhong Guo Jing Ji Wang·2025-07-21 09:09