经济政策一线微观察｜一杯啤酒连起四海宾朋——青岛国际啤酒节释放消费活力

Core Insights - The 35th Qingdao International Beer Festival opened on July 18, themed "Cheers from Qingdao to the World," lasting for 30 days and aiming to create new consumption scenarios while continuously releasing new momentum for the "Beer+" economy [1][5]. Group 1: Event Overview - The festival features 20 commercial performances at the central stage of the Beer City, including international cultural performances, classic music IPs, and local art themes, providing visitors with a rich experience [7]. - The event breaks traditional venue boundaries by integrating beer culture experiences into various commercial streets, scenic spots, and towns in Qingdao, with themed activities occurring simultaneously in multiple districts [7]. Group 2: Government Initiatives - The State Council's measures aim to cultivate new growth points and enhance cultural and tourism consumption, promoting the integration of "culture and tourism" with various industries [3]. - The government work report emphasizes the need to innovate and enrich consumption scenarios, accelerating the development of new types of consumption, including digital, green, and intelligent sectors [3]. Group 3: Regional Consumption Trends - Various regions are focusing on cultivating new consumption scenarios, with initiatives like late-night dining and cultural shows in Guangxi, and the creation of trendy national goods in Shanxi, highlighting the emphasis on new business models and trends [5].