Zhong Guo Xin Wen Wang·2025-07-21 10:27Core Insights - Shanghai's Xuhui District is launching a "Metaverse Street" to promote new "ACG (Anime, Comic, Game) consumption" through collaboration with local gaming companies [1][2] - The gaming industry in Xuhui is significant, with over 70 large-scale gaming enterprises and projected total revenue exceeding 70 billion RMB in 2024, accounting for over 40% of Shanghai's gaming revenue [1] - The "Neo World" Metaverse Street spans 1.9 kilometers, featuring commercial entities alongside major gaming company headquarters, aiming to enhance the value of gaming IPs by integrating online and offline channels [1] Industry Developments - The "Metaverse Summer Carnival" event from July 18 to August 17 will feature five major IP theme days, special performances, and pop-up stores, combining cultural experiences with commercial consumption [2] - The initiative aims to create a cross-industry celebration that fosters community interaction and enhances consumer engagement [2] - Major gaming IPs are actively participating in the Metaverse initiative, indicating a trend of direct involvement from top gaming companies in the physical space [3]