Jeffs’ Brands Appoints Accomplished Capital Markets and Experience M&A Professional as Chief Executive Officer

Core Viewpoint - Jeffs' Brands Ltd has appointed Mr. Eliyahu Zamir as the new Chief Executive Officer, effective August 1, 2025, succeeding Mr. Viki Hakmon, who will step down on July 31, 2025 [1][4] Group 1: Leadership Transition - Mr. Eliyahu Zamir brings over two decades of experience in corporate finance, public markets, M&A, and strategic growth [2] - Mr. Viki Hakmon has resigned from the Board of Directors effective immediately, but will continue to support the company as a consultant for its subsidiary, Fort Products Limited [1][4] Group 2: Mr. Zamir's Background - Mr. Zamir has led equity financing offerings totaling over $150 million from institutional investors and has experience in advising companies through IPOs and executing complex merger transactions [2] - He has served as a director at several publicly listed companies and has led financial and strategic initiatives in the renewable energy sector in Europe [3] Group 3: Company Vision - Jeffs' Brands aims to transform e-commerce by creating and acquiring products to become market leaders, leveraging insights into the FBA Amazon business model [5] - The company believes Mr. Zamir's appointment is a significant step towards long-term strategic expansion and value creation for shareholders [4]