Jeffs' Brands Appoints Accomplished Capital Markets and Experience M&A Professional as Chief Executive Officer

Core Viewpoint - Jeffs' Brands Ltd has appointed Mr. Eliyahu Zamir as the new Chief Executive Officer, effective August 1, 2025, succeeding Mr. Viki Hakmon, who will step down on July 31, 2025 [1][4] Group 1: Leadership Transition - Mr. Viki Hakmon has resigned from his position as CEO and from the Board of Directors, effective immediately, but will continue to support the company as a consultant for its subsidiary [1] - Mr. Zamir brings over two decades of experience in corporate finance, public markets, M&A, and strategic growth, having held key executive and board positions in various sectors [2][3] Group 2: Mr. Zamir's Background - Mr. Zamir has led equity financing offerings totaling over $150 million from institutional investors and has experience in advising companies on IPOs and executing complex mergers [2] - He has served as a director at several publicly listed companies and has led financial and strategic initiatives in the renewable energy sector in Europe [3] Group 3: Strategic Vision - Jeffs' Brands believes that Mr. Zamir's appointment is a significant step towards long-term strategic expansion, capital markets engagement, and value creation for shareholders [4] - The company aims to transform e-commerce by creating and acquiring products to become market leaders, leveraging insights into the FBA Amazon business model [5]