Di Yi Cai Jing·2025-07-21 11:42Core Viewpoint - JD.com is launching a new self-operated food delivery model called "Qixian Kitchen," which aims to differentiate itself from Meituan and address food safety issues [2][6]. Group 1: Company Developments - JD.com has opened its first self-operated food delivery store named "Qixian Kitchen" on July 20, 2023, offering an "online ordering + self-pickup" model without dine-in options [2][5]. - The menu at "Qixian Kitchen" includes freshly prepared dishes such as wontons, pork leg rice, Korean mixed rice, and pasta, with prices ranging from 10 to 30 yuan [5]. - The store features a transparent kitchen, allowing customers to see the cooking process, and has a designated area for delivery personnel to pick up orders [5]. Group 2: Strategic Insights - JD.com's founder, Liu Qiangdong, emphasizes that the company's food delivery business is part of a broader strategy to serve the fresh supply chain, indicating a focus on profitability through supply chain management rather than front-end sales [6]. - The competitive landscape in the food delivery sector is evolving, with JD.com expected to strengthen its self-operated and 3C appliance categories, while also enhancing collaboration with its e-commerce business [6].