Nutri-Grain Launches "Not Sorry" Campaign with Reality TV's Most Unapologetic Stars

Core Message - Nutri-Grain has launched the "Not Sorry" campaign featuring reality TV stars known for their unapologetic personas, promoting a message of confidence and self-acceptance in snack choices [1][2]. Group 1: Campaign Details - The campaign features Chris Hughes, Cirie Fields, and Aesha Scott, who deliver humorous "apologies" for their past actions, emphasizing that they have nothing to be sorry for [1]. - Nutri-Grain's new branding highlights its upgraded nutrition profile, now including 10 grams of whole grains and 10 essential vitamins and minerals, aligning with modern lifestyle needs [2]. - The campaign aims to engage audiences through snackable videos on social media, encouraging discussions about unapologetic choices and personal experiences [3]. Group 2: Product Information - Nutri-Grain's updated product lineup includes popular flavors such as Strawberry, Blueberry, and Apple Cinnamon, which are now available nationwide [4]. - The brand positions itself as a satisfying and nutritious snack option that consumers can feel good about choosing [2]. Group 3: Company Overview - Kellanova, the parent company of Nutri-Grain, is a leader in global snacking and has a legacy of over 100 years, with net sales of approximately $13 billion for 2024 [5]. - The company's vision is to become the world's best-performing snacks-led powerhouse, focusing on differentiated brands and sustainable practices [5][6].