告别“通用AI” 营销行业迎来垂直优化Agent

Core Insights - The marketing industry is transitioning from general AI to specialized vertical optimization agents, driven by the rise of AI search with over 600 million monthly active users in China [1] - There is a growing need for systematic AI marketing services that combine technical expertise with market understanding, as traditional methods are failing to address the unique demands of different industries [1] Group 1: Industry Trends - The shift in user behavior from traditional link-clicking to AI search Q&A is making Generative Engine Optimization (GEO) a critical entry point for brands into the AI marketing ecosystem [1] - The industry faces challenges such as the inadequacy of one-size-fits-all solutions and the lack of a systematic evaluation framework for optimization effects [1] Group 2: Company Developments - iPowerAI, backed by iPlus Marketing Group, focuses on vertical AI ecosystem marketing solutions, offering customized AI marketing products and services through a collaborative multi-agent system [2] - The iPowerAI iGeo product, set to launch on July 21, 2025, aims to provide a comprehensive AI search optimization solution, enhancing brand visibility and accuracy in AI search engines [2][3] Group 3: Technological Innovations - iGeo leverages four key technological advantages to transform user inquiries into potential business opportunities, enhancing workflow efficiency and precision in AI search optimization [3] - The AI Intent Neural Network connects with buyers in real-time, optimizing search intent across multiple dimensions and scenarios [3] Group 4: Expert Opinions - Experts like Andre Meyer highlight the innovative multi-agent collaboration model driven by AI technology, which offers new solutions for various industries [4] - The transition from general model training to vertical application is seen as a pivotal moment in the AI field, emphasizing the need for brands to evolve alongside AI advancements [4]