Innovative Eyewear Launches Reebok Smartglasses in New Channels

MIAMI, July 21, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd®, Lucyd Armor™, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce that its groundbreaking Reebok athletic smartglasses will be available today on the Reebok mobile app, to be followed by Reebok.com on August 1. A model wearing the Reebok Powered by Lucyd Octane style smartglasses. Image courtesy of Innovative Eyewea ...