ONAR Appoints Former MDC Partners Chairman & CEO Scott Kauffman to Lead Board, Signaling Aggressive Growth Strategy

Core Insights - ONAR Holding Corporation has appointed Scott Kauffman as Chairman of its Board of Directors, indicating a strategic shift towards accelerated growth and a focus on mergers and acquisitions [1][4] - Kauffman has extensive experience in marketing and digital innovation, having previously led MDC Partners through a transformative merger that created a $3 billion global marketing entity [2][3] Company Strategy - The appointment of Kauffman is seen as a pivotal moment for ONAR, as his leadership is expected to enhance the company's growth trajectory and reinforce its commitment to becoming a leading marketing technology platform for mid-market companies [3][4] - ONAR aims to expand both organically and through acquisitions, enhancing its integrated marketing technology stack and global client portfolio [4] Company Overview - ONAR is a marketing technology company that provides a range of digital marketing services, focusing on performance marketing and healthcare marketing for middle-market and growth-stage companies [5] - The company is actively seeking to acquire agencies to expand its network and has a technology incubator, ONAR Labs, dedicated to developing innovative marketing technology solutions [5]