JACK(SH:603337) Di Yi Cai Jing·2025-07-21 13:55Core Viewpoint - The domestic demand for sewing machines in China has significantly declined, leading companies to shift focus towards international markets to compensate for the loss in domestic sales [1][2][5]. Group 1: Market Dynamics - The domestic sewing machine market has experienced a severe downturn, with demand nearly halved due to a decline in clothing orders and increased competition [2][5]. - In contrast, exports have been on the rise, partially offsetting the domestic market's decline, although the global sewing machine market is currently in a phase of stock competition [2][5]. - The overall sewing machine industry is expected to recover gradually by the end of next year after hitting a low point this year [2][5]. Group 2: Strategic Shifts - Companies are increasingly establishing offices in overseas markets such as Southeast Asia and Africa, transitioning from merely selling equipment to offering "equipment + services" [4][5]. - The trend of "going out" is seen as an opportunity, with Chinese brands gaining recognition in global markets, leading to a shift towards "import substitution" domestically and a trend of "big brand alternatives" internationally [4][5]. Group 3: Innovation and Technology - The Chinese sewing machine industry is focusing on innovation and upgrading to remain competitive amid global economic challenges [7][8]. - The introduction of AI sewing machines by leading companies marks a significant step towards integrating advanced technology into manufacturing processes [7][8]. - The industry is also exploring new applications for sewing equipment in various sectors, such as automotive and toys, to find growth opportunities despite a contraction in clothing orders [8]. Group 4: Future Projections - The China Sewing Machinery Association estimates that the total production of industrial sewing machines will reach approximately 6.85 million units in 2024, reflecting a year-on-year growth of 22.32% [9]. - The export market for high-tech products from China has shown consistent growth, with a 9.2% increase in the first half of this year, indicating a strong international demand for Chinese manufacturing [9][10].