东明农商银行跨界合作同城联盟，助力地方经济发展

Core Insights - Dongming Rural Commercial Bank has successfully innovated and collaborated deeply with various industries, achieving resource sharing and complementary advantages, resulting in positive outcomes [1][2] - The bank has been selected for the Dongming City Alliance due to its good reputation, large customer base, and quality service, which includes merchants from diverse fields such as home furnishings, home appliances, and wedding services [1] - The bank encourages all employees to participate in marketing efforts, fostering an internal consumption system among alliance members to increase business volume and provide benefits to members [1] Collaboration and Marketing Strategies - Dongming Rural Commercial Bank actively analyzes and selects well-known, reputable, and stable merchants whose target customers align with the bank's clientele [1] - The bank has established an online and offline communication platform, facilitating monthly real-time exchanges and offline summary meetings [1] - Customized financial support is provided to merchants, including business loans and payment codes, while employees are encouraged to promote merchants' influence through social media [1] Customer and Marketing Synergy - The collaboration model includes diverse cooperation where alliance merchants recommend customers to each other, and the bank promotes merchant products while merchants introduce the bank's financial products [1] - Joint marketing activities are planned collaboratively between the bank and merchants, and customers enjoy exclusive benefits when consuming at alliance merchants or conducting banking business [1] Financial Performance and Future Outlook - Over two years of collaboration, Dongming Rural Commercial Bank has issued loans exceeding 20 million and attracted deposits of approximately 7 million [2] - This successful practice not only brings new business growth to the bank but also provides valuable experience for future cross-industry cooperation and market expansion [2] - The bank plans to continue leveraging the City Alliance platform to innovate cooperation models and inject new momentum into local financial development while providing quality financial services to more customers [2]