Domino's Pizza wants to steal market share as it wins over low-income diners

Core Insights - Domino's Pizza is positioning itself to capture market share from competitors by offering value-driven promotions amidst a challenging restaurant industry environment [2][4] - The company reported a U.S. same-store sales growth of 3.4%, exceeding expectations, driven by new product offerings and strategic discounts [3][8] - Despite facing challenges, including a significant charge from its investment in China, Domino's remains optimistic about its growth potential [7][8] Company Performance - Domino's achieved a same-store sales growth of 3.4%, surpassing the StreetAccount estimate of 2% [3] - The introduction of the stuffed crust pizza and value promotions contributed to sales growth across all income levels, including low-income customers [3][4] - Earnings per share were reported at $3.81, missing the consensus estimate of $3.95, while revenue met expectations at $1.15 billion [8] Industry Context - The restaurant industry is currently facing headwinds, with many fast-food chains promoting value menus to attract cost-conscious consumers [5] - Consumers are increasingly opting to eat at home due to high inflation, impacting restaurant traffic [5][7] - Competitors like Chili's have seen success by emphasizing value and comparing their offerings to fast-food options, a strategy that Domino's is also leveraging [6][7]