Comcast(US:CMCSA) Forbesยท2025-07-21 17:35Pricing Changes - Peacock is increasing the prices of its monthly and yearly streaming packages, with the ad-based Peacock Premium tier rising to $10.99 per month and $109.99 per year, while the ad-free Peacock Premium Plus tier will increase to $16.99 per month and $169.99 per year [4] - This marks the third price increase for Peacock since its launch in April 2020, when the ad-based tier was initially priced at $4.99 per month and the ad-free tier at $9.99 per month [6] Competitive Landscape - Following the price increases, Peacock's subscription costs will surpass those of major competitors such as Netflix, Disney+, HBO Max, and Paramount+ [5] Subscriber Growth - As of early 2025, Peacock reported having 41 million subscribers, an increase from 36 million in 2024 [8] Service Offerings - In addition to the price hikes, Peacock will introduce a cheaper alternative called Peacock Select, priced at $7.99 per month or $79.99 per year, which includes current seasons of NBC-TV and Bravo programming along with some library titles [7]