Core Viewpoint - The banking industry is undergoing a significant transformation with the integration and discontinuation of various mobile applications, reflecting a shift from digitalization to intelligent services, aiming for a more comprehensive and user-friendly experience [1][4][8]. Group 1: APP Integration and Discontinuation - The "Run Wallet" APP will officially cease operations on October 15, 2025, with its functions migrating to the China Resources Bank APP, marking a trend of reducing and enhancing banking applications [1]. - Credit card and direct banking applications are the most frequently discontinued types, with several banks, including Beijing Rural Commercial Bank and Bohai Bank, having already shut down their credit card apps [2][3]. - The number of direct banking apps has significantly decreased from a peak of 135 in 2017 to fewer than 10 currently operational, indicating a major retreat in this sector [3]. Group 2: Reasons for APP Discontinuation - Low user engagement, high substitutability of functions, and significant operational costs are common issues among discontinued banking apps [4]. - The closure of independent credit card apps is driven by diminishing new user growth and the need for cost reduction, with most functions being integrated into mobile banking platforms [4]. - The discontinuation of direct banking apps is seen as a completion of their exploratory mission rather than a failure, as they provided insights for digital transformation in the banking sector [5]. Group 3: Regulatory and Market Influences - Regulatory guidance and risk management are key factors in the decision to shut down certain financial apps, as highlighted by the National Financial Supervision Administration's directive to optimize or terminate low-performing applications [6]. - The proliferation of numerous financial apps reflects the banking sector's digital anxiety, with many institutions struggling to meet actual customer needs and effectively implement digital strategies [7]. Group 4: Future Directions for Digital Transformation - Banks are encouraged to break down institutional barriers to digital transformation, fostering a collaborative environment that enhances agility and digital culture [8]. - A tailored approach to digital transformation is recommended, focusing on unique characteristics rather than a one-size-fits-all strategy [8]. - The integration of online and offline channels, particularly through mobile banking, is essential for enhancing customer service and expanding user engagement [8].
银行APP迎下架潮 从多到精破解转型焦虑
Zheng Quan Shi Bao·2025-07-21 19:13