LPL第三赛段战火重燃，斗鱼全程呈现热血时刻

Group 1: LPL New Format and Competition - The 2025 LPL adopts a new format, replacing the previous spring and summer splits with a "three-stage" system to determine an annual champion [1][2] - The third stage, which began on July 19, features 14 top teams competing over two months, with a focus on intense competition [1][2] - The new format includes a group stage, a "Knight's Path" playoff qualification, and a playoff stage, culminating in a championship match [2] Group 2: Streaming and Audience Engagement - Douyu will livestream the LPL matches, leveraging its unique dual commentary and interactive features to enhance viewer experience [1][3] - The commentary team consists of popular streamers who provide both professional insights and entertaining interactions, catering to a diverse audience [3] - Douyu has introduced various interactive elements and prizes during the matches, including iPhone 16 and team merchandise, to boost audience engagement [4] Group 3: Douyu's Operational Strategy - Douyu has adopted a refined operational strategy focusing on selective copyright acquisition and self-produced content to enhance cost efficiency [5] - The platform's revenue for Q1 reached 947 million yuan, with a gross profit margin of 12%, indicating a year-on-year growth of 4.1% [5] - Douyu's average monthly active users (MAU) stood at 41.4 million, with 2.9 million paying users, showcasing its strong user retention and engagement [6]