news flash·2025-07-22 00:58Core Viewpoint - CITIC Securities reports that Keeta is expected to become the largest food delivery platform in the Middle East, driven by strong market growth and profit potential [1] Industry Summary - The Middle East food delivery market is characterized by strong growth potential and significant profit margins, making it an attractive area for development [1] - Keeta has demonstrated impressive performance in Saudi Arabia and is anticipated to expand into surrounding GCC countries [1] Company Summary - Keeta's previous strategies and experiences are expected to facilitate its success in new markets, positioning it to potentially become the leading food delivery platform and the second-largest instant retail platform in the region [1]