胡翼青：都市媒体应厘清公众所需，希望南都持续发挥引领作用

Group 1: Core Perspectives - The integration of Southern Metropolis Daily's two major clients, Nandu News Client and N Video Client, reflects a spirit of innovation and a willingness to experiment in the face of media transformation driven by AI [2] - The media landscape is undergoing a fundamental change due to AI, which extends beyond traditional technology waves, impacting various fields such as color, image, and facial recognition [3] - The media must not only rely on superficial applications of AI tools but should strive to develop a unique discourse system and cultural environment [3] Group 2: Technological Transformation - AI is seen as a "double-edged sword," providing efficiency in tasks like document editing but lacking creativity and warmth [3] - The media should adopt reverse thinking and focus on producing content that combines imagination, depth, and human warmth, rather than blindly following technological logic [3] - It is crucial for mainstream media to establish rules for AI application, ensuring that core content creation remains under human control to maintain editorial integrity [3] Group 3: Changes in Communication - The current era is characterized by shallow and fragmented information consumption, leading to a decline in the audience's patience and ability to engage with in-depth content [5] - High-quality public cultural products, such as in-depth reports, are facing challenges in their reach due to the dominance of digital algorithms and fragmented reading habits [5] - Mainstream media must redefine its content strategy to accurately identify and meet the public's true needs, focusing on high-quality public cultural products [5] Group 4: Information Aggregation - The ability to aggregate information is a significant challenge posed by AI technology, as platforms utilize self-sustaining models and precise algorithms to capture user attention [6] - To maintain discourse power, mainstream media must effectively activate the public's content production potential and harness the power of public space for dissemination [6] - The exploration of a new "production and sales integration" model is essential for mainstream media to adapt to the evolving landscape [6]