Hai Nan Ri Bao·2025-07-22 01:34Core Viewpoint - The collaboration between Sanya and Pop Mart aims to promote sustainable tourism through the DIMOO brand, enhancing the city's cultural and artistic appeal while addressing environmental concerns [1][3]. Group 1: Event Overview - The "DIMOO Sanya Nature Journey" themed city marketing event was launched on July 20 at the CDF Sanya International Duty-Free City [1]. - The event features the DIMOO character in various scenic spots, including Wuzhizhou Island, Tianya Haijiao, and Sanya Bay, creating an artistic map that merges nature with trendy elements [2]. Group 2: Artistic Installations - DIMOO's artistic installations will be displayed at key locations, such as "Listening" at Wuzhizhou Island, "Weathering" at Tianya Haijiao, and "Wind" at Sanya Bay, each reflecting local culture and natural beauty [2]. - A nationwide first exhibition titled "Natural Shapes" will take place from late September to November, promoting the idea of sustainable growth and integrating art with environmental awareness [2]. Group 3: Tourism Development Strategy - The Sanya Tourism Development Bureau views this initiative as an innovative attempt to blend tourism with other sectors, leveraging the city's natural resources to create a diverse product system [3]. - This collaboration is expected to attract younger tourists, enhance the tourism experience, and potentially increase visitor stay duration and spending during the summer tourism peak [3].