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Core Insights - The People's Bank of China in Zhangzhou is actively responding to national strategies by optimizing and innovating consumer finance products and services to stimulate the local consumption market [1][2][3] Group 1: Consumer Loan Growth - As of April 2025, the total consumer loan balance in Zhangzhou reached 174.205 billion yuan, with auto loans increasing by 61.96% year-on-year and other loans growing by 12.92% [1] - The bank has implemented various consumer loan products, including "Housing Easy Loan," "Nursing Easy Loan," and "Teacher Loan," to cater to different consumer segments [2] Group 2: Financial Support for Consumption - The bank has collaborated with local departments to compile a guide on financial support for consumer goods replacement, covering policies and 24 unique consumer finance products from 16 financial institutions [2] - A total of 1.875 billion yuan has been allocated through specialized credit products to support the upgrade of key consumption scenarios such as shopping malls and restaurants [3] Group 3: Cultural and Tourism Industry Support - The bank has signed a strategic cooperation agreement with Xiamen Bank to provide 3 billion yuan in financial support for key cultural and tourism projects in Zhangzhou [4] - Financing of 2.543 billion yuan has been provided to well-known tourist attractions in Zhangzhou to enhance infrastructure and boost surrounding consumption [4] Group 4: Food Industry Development - Zhangzhou's food export value reached 29.29 billion yuan in 2024, with the Longhai District being a key driver of this growth [5] - The bank has facilitated 1.282 billion yuan in loans to 338 enterprises within the Longhai food industry chain, promoting the development of supply chain financing solutions [5]