市场监管总局公布六起通过保健品虚假宣传进行“内卷式”竞争典型案例

Core Viewpoint - The State Administration for Market Regulation is launching a nationwide campaign to combat false advertising of drugs and health products targeting the elderly, aiming to maintain fair competition and protect consumer rights [1] Group 1: Regulatory Actions - Jiangsu Province's Nanjing City Market Supervision Bureau penalized Li Huifang Food Business for false advertising, imposing a fine of 100,000 yuan for promoting ordinary food products as having therapeutic effects [2] - Zhangjiagang City Market Supervision Bureau fined Deji De Youdis Supermarket 200,000 yuan for misleading claims about health products, emphasizing the importance of public supervision in addressing market irregularities [3] - Shanghai's Jing'an District Market Supervision Bureau fined Lunlun Food Store 200,000 yuan for using deceptive marketing tactics to promote ordinary food as having disease treatment capabilities [4] - Ningbo's Ninghai County Market Supervision Bureau fined Ningbo Xingkang Health Management Co. 200,000 yuan for exaggerating the health benefits of their products during marketing events [6] - Beijing's Market Supervision Bureau fined Beijing Xuanyantang Biotechnology Co. 100,000 yuan for false user reviews during live streaming, highlighting the need for truthful commercial promotion [7][8] - Beijing Shijingshan District Market Supervision Bureau fined Beijing Wutongzhijia Technology Co. 200,000 yuan for making unsubstantiated health claims about their products, showcasing the issue of pseudoscientific marketing [9] Group 2: Impact on Elderly Consumers - The crackdown on false advertising is crucial for protecting the rights of elderly consumers who are often targeted by misleading marketing practices [2][3][4] - The regulatory actions serve as a deterrent against businesses that exploit the health concerns of older adults, promoting a healthier and more trustworthy market environment [5][6][9]