郎酒经销商主动发起承诺书：双向奔赴、定义厂商关系新标杆！

Core Insights - The survival status of liquor distributors has become a "barometer" for industry development, facing severe challenges from new retail models and significant internal consumption differentiation [1][4] - The establishment of a "shared destiny community" between manufacturers and distributors is seen as key to navigating through these challenging times [1][4] Group 1: Commitment Letters - Two liquor distributors from Shaanxi and Ningxia have proactively issued commitment letters, showcasing a new type of manufacturer-distributor relationship amidst industry changes [1][2] - The commitment letters emphasize four core principles, including price stability and service quality maintenance, reflecting the spirit of the "four guarantees" from the national distributor mid-year conference [1][4] Group 2: Industry Response - The commitment letters are a direct response to the challenges faced in the market, aiming to stabilize the morale of teams and distributors [5][6] - Distributors express strong confidence in the brand, viewing the current market adjustment period as an opportunity for growth and collaboration with the manufacturer [5][6] Group 3: Manufacturer-Distributor Relationship - The proactive stance of distributors in issuing commitment letters demonstrates a genuine "shared destiny" ethos, reinforcing mutual trust and collaboration [6] - The brand's commitment to protecting distributor interests has fostered a reciprocal relationship, where distributors are motivated to uphold brand value in return [6]