Novalac宝怡乐2025CBME圆满收官，大米蛋白配方新品引关注，实力圈粉母婴界

Core Insights - The Novalac brand showcased its innovative "Anti-Reflux Rice Protein Hydrolyzed Formula" at the CBME China Baby and Maternity Expo, which garnered significant attention from industry experts and partners [1][3] - The product was awarded the "Outstanding Brand Innovation Award" at the expo, highlighting its strong brand recognition and innovative capabilities [1] Product Highlights - The new formula utilizes deeply hydrolyzed rice protein, which has a low allergenic potential of less than 1%, making it suitable for infants with cow's milk protein allergy [3][6] - Clinical studies indicate that the formula can reduce crying time by 97 minutes per day and decrease the frequency of reflux episodes by 6.3 times, with a parent and healthcare satisfaction rate of 92% [6][12] - The formula is lactose-free, contains essential amino acids and DHA, and meets WHO growth standards within six months of use [6][12] Market Potential - The product aligns with the dual needs of allergic infants for feeding comfort and nutritional adequacy, indicating a significant market opportunity [8][12] - Numerous channel partners expressed strong interest in collaboration, reflecting confidence in the product's market potential [12] Brand Strategy - Novalac presented its entire product range, including amino acid formulas and various gastrointestinal comfort solutions, showcasing its comprehensive approach to allergy management and gut health [10] - The brand aims to combine advanced European formulation technology with local Chinese needs, gaining recognition from pediatric experts and channel partners [12] Engagement and Promotion - The brand engaged attendees through interactive activities, enhancing its professional image and expanding its influence among target consumer groups [14] - The brand's commitment to continuous innovation and collaboration with global partners was emphasized, aiming to improve allergy and nutrition management for infants in China [16]