Workflow
四川出台政策支持文化和旅游深度融合发展 做大做强文化旅游业
Xin Hua Cai Jing·2025-07-22 06:13

Core Viewpoint - The Sichuan Provincial Government has issued a policy document aimed at promoting the deep integration of culture and tourism, focusing on enhancing the cultural tourism industry through various supportive measures. Group 1: Planning and Major Projects - The policy emphasizes the need for high-level commercial cultural tourism integration project planning and the establishment of a provincial major project library [1] - It supports the transformation of cultural tourism resources into high-quality development advantages by accelerating the planning of cross-regional major projects and increasing financial incentives for cultural and artistic creation [1] Group 2: Brand Building and Consumer Experience - The policy provides incentives for newly recognized national tourism counties, 5A-level tourist attractions, and cultural tourism demonstration zones to enhance brand recognition [2] - It aims to create new consumer scenarios by supporting various tourism projects, including red culture tours and international sports events, through financial rewards [2] Group 3: Business Development and Support - The policy encourages the growth of cultural enterprises by rewarding those that achieve significant revenue milestones and supports the establishment of investment funds for the cultural tourism sector [2] - It promotes the participation of private enterprises in the management of state-owned cultural tourism assets through tailored support strategies [2] Group 4: Product Supply and Technological Integration - The policy aims to enrich the supply of cultural products by rewarding significant artistic projects and expanding the scale of the Sichuan Arts Fund [3] - It supports the integration of culture and technology by funding key cultural industry parks and promoting digital development of cultural intellectual property [3] Group 5: Talent Development - The policy grants autonomy in talent evaluation for certain cultural and tourism projects and encourages educational institutions to develop relevant programs [3] - It includes incentives for individuals achieving high qualifications in tourism-related fields, fostering a skilled workforce in the cultural tourism sector [3]