中国经济样本观察·县域样本篇｜西北小城如何靠“小苹果”撬动大市场？

Core Insights - The article highlights how the small city of Bai Shui in Shaanxi Province has successfully leveraged its apple industry to create a significant economic impact, generating an annual output value of 11 billion yuan [1][5]. Industry Overview - Bai Shui apples have gained recognition, ranking among the top ten in China's fruit brand value for eight consecutive years, with over 80% of the local population involved in the apple industry [1][5]. - The region has developed a comprehensive apple industry chain, including production, processing, and logistics, with 127 related enterprises, 26 of which are recognized as leading companies at the national or provincial level [5][6]. Market Expansion - Bai Shui apples are not only popular domestically but have also made inroads into international markets, exporting to 14 countries and regions, with an annual average export volume of 150,000 tons, the highest in Shaanxi Province [5][6]. - The local government is actively supporting enterprises in expanding their overseas markets, aiming for an annual export target of over 50,000 tons in the future [5][6]. Innovation and Development - The region has undergone a "varietal revolution," introducing new apple varieties such as "Ruiyang," "Ruixue," and "Ruixianghong" to replace older, less profitable ones [7][8]. - Bai Shui has embraced e-commerce, with over 80 local e-commerce companies generating nearly 700 million yuan in online apple sales last year [10][12]. Infrastructure and Support - Bai Shui has established a robust logistics network and has set up display centers in key cities to facilitate trade and market access [12][13]. - Local government initiatives include reducing regulatory burdens on businesses and providing direct support for equipment purchases, enhancing the operational environment for apple producers [12][15]. Future Directions - The apple industry in Bai Shui is focusing on deep processing and innovation, with plans to enhance product value through new technologies and market strategies [15]. - There is a recognition of the need for talent development, with efforts to cultivate new sales professionals and explore additional market avenues such as "apple + cultural tourism" [15].