山东泰安：三大路径绘就乡村振兴新画卷

Core Viewpoint - Dongping Tobacco is leveraging "artisan spirit" to align with rural revitalization strategies through cultural integration, technological empowerment, and ecological collaboration, creating a sustainable development path for rural retail customers [1][2][3][4]. Cultural Deepening - Dongping Tobacco integrates local cultural elements into retail terminal construction, enhancing the cultural experience for customers and increasing monthly sales by 40% at transformed stores [1][2]. - The "Dongping Has Gifts" initiative promotes cultural-themed displays in retail stores, resulting in a 35% increase in surrounding tourism consumption [2]. Technological Empowerment - Dongping Tobacco is driving the digital transformation of traditional retail, improving inventory turnover efficiency by 70% through smart management systems [3]. - A "Digital Mentor Team" has been established to assist elderly customers with technology, ensuring that all retail clients benefit from digital tools [3]. Ecological Collaboration - The company has created a "15-minute convenience service circle" by collaborating with postal and banking services, transforming retail stores into multifunctional service hubs for local communities [4][6]. - Retailers are generating additional income through services like package collection and financial products, with some reporting an annual increase of 20,000 yuan from these services [6]. Future Outlook - Dongping Tobacco aims to continue fostering collaboration among various social forces to enhance rural revitalization, positioning retail stores as key players in this initiative [7].