董秘说|天地在线董秘李旭：以数字之力链通虚实 新质生产力是破局关键

Core Viewpoint - The key to breaking through in the marketing industry lies in integrating technological innovation deeply into the industry, making new productive forces the core engine for high-quality corporate development [2][12]. Company Overview - Tian Di Online, established in 2005, has become a significant player in the internet marketing service sector, providing digital marketing and intelligent comprehensive services to over 170,000 enterprise clients [4]. - The company has built a marketing network covering major media resources such as Tencent, ByteDance, and 360, driving growth through a dual approach of "digital marketing services + intelligent comprehensive services" [4]. New Productive Forces - In the digital marketing field, new productive forces are reflected in the ability to innovate marketing models and enhance marketing effectiveness through data elements, AI technology, and cloud computing [5]. - Key breakthroughs for cultivating new productive forces include deep data value extraction, large-scale application of AIGC, creating virtual-real integrated marketing scenarios, and achieving automation and intelligence across the marketing chain [5][6]. Strategic Directions - The company is focusing on technology-driven strategies, scene reconstruction, and ecological collaboration to enhance its market position [6][7]. - The integration of virtual and real interactions has created new commercial spaces, with the company exploring virtual digital content services and immersive experiences in collaboration with cultural landmarks and commercial centers [6]. Business Evolution - The company adopts a strategy of "stabilizing the foundation while nurturing new opportunities," optimizing traditional digital marketing services while promoting the scene-based implementation of virtual digital businesses [8]. - Resources are strategically invested in developing innovative businesses represented by virtual digital assets and AI-driven enterprise applications [8][9]. R&D and Innovation - R&D is a core focus for the company, with significant emphasis on intelligent marketing, virtual reality content services, and AI applications [11]. - The company aims to enhance service value and client experience through continuous innovation and refinement of its offerings [11].