沪指上3500点！股债“跷跷板”，投资者守理财还是买股？

Core Viewpoint - The A-share market is experiencing a resurgence, with the Shanghai Composite Index surpassing 3500 points, leading to a shift in wealth management dynamics as deposit rates decline and investors seek alternative investment opportunities [2][3]. Group 1: Market Trends - The balance of existing wealth management products at China Merchants Bank reached 1.62 trillion yuan by the end of 2024, marking a year-on-year growth of 31.4%, the highest among the six major state-owned bank wealth management subsidiaries [3]. - The wealth management market is projected to reach 30.97 trillion yuan by June 2025, an increase of 1.3 trillion yuan from the end of the previous year, indicating a significant shift in domestic wealth management logic [2]. Group 2: Investment Preferences - Investors are increasingly favoring low-risk fixed-income products due to low interest rates and heightened market volatility, leading to a surge in demand for deposit alternatives [3][5]. - The average annualized yield of fixed-income wealth management products reached 2.79% in the first half of the year, significantly exceeding the one-year deposit rate of major state-owned banks, which has fallen below 1% [3][5]. Group 3: Product Innovation - China Merchants Bank has launched three fixed-income, five-year closed-end pension wealth management products, with a total scale exceeding 4 billion yuan and an annualized average yield of 4.88%, ranking second in the market [6]. - The issuance of ESG-themed wealth management products has also seen growth, with 11 such products existing by June 2025, and a 54.59% increase in the scale of these products compared to the previous year [6]. Group 4: Challenges in Distribution - The promotion of wealth management products through internet channels faces challenges, including regulatory restrictions and the lack of direct sales qualifications for many platforms, limiting their ability to convert traffic into sales [9]. - Competition for customer attention is intense, with major traffic concentrated in third-party channels like Ant Group and Tian Tian Fund, making it difficult for wealth management companies to compete [9]. Group 5: Strategic Recommendations - To address these challenges, companies are advised to build a "content + companionship" system for investor education, leverage technology for precise user engagement, and utilize the advantages of third-party distribution channels [9][10].