Core Viewpoint - Biodiversity is essential for realizing the value of ecological products, which in turn helps local areas develop self-sustaining mechanisms for biodiversity conservation, achieving a win-win situation for biodiversity protection and socio-economic stability [1] Group 1: Investment in Biodiversity Projects - From 2008 to 2023, the company invested 273 million yuan in biodiversity protection projects, which not only enhances corporate value but also improves the company's image [2] - Key projects include bottle recycling, voluntary tree planting, and the establishment of rare and endangered resource nurseries, among others [2] - One notable project is the rescue of flea grass genetic resources, which has successfully promoted biodiversity protection and improved local community livelihoods through the cultivation of flea grass for essential oil production [2] Group 2: Brand Development through Public Welfare - The company effectively utilizes public welfare projects to enhance its brand image, participating in events like the United Nations Biodiversity Conference to increase brand value [6] - By engaging consumers in activities such as bottle recycling and tree planting, the company fosters interaction and trust, enhancing customer confidence in its products [6] Group 3: Future Commitment to Biodiversity - The company aims to continue promoting biodiversity protection and sustainable development, contributing to the construction of a harmonious relationship between humans and nature [7]
植物医生发挥企业力量,推广生物多样性惠及面
Sou Hu Wang·2025-07-22 07:32